Understanding Market Segmentation: A Comprehensive Guide Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or
Market segmentation - Wikipedia In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers, known as segments
Market Segmentation – Definition, FAQs How HubSpot Helps Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors
Market Segmentation: Types, Examples, and Strategies - Semrush Segmentation is the process of taking a broad market and breaking it into various groups (A K A segments) according to specific characteristics, desires, or needs Take a brewery for example, their broad target market consists of customers who want to drink good beer and eat pub style food
Market Segmentation and its types: The Complete Guide (2026) Market segmentation is the process of dividing a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviors The concept was formally introduced by economist Wendell R Smith in 1956 as a response to the limitations of mass marketing
What is Market Segmentation? Common Types Bases This is where market segmentation comes in Market segmentation is the process of dividing a broad market into smaller, more specific groups of customers who share similar characteristics, needs, or behaviors