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  • The Future of Consumer Behaviour in the Age of Gen Z - Mintel
    Gen Z is changing the consumer landscape Understand how to respond to Gen Z’s consumer behaviours and their impact on the Food, Drink, BPC Travel industries
  • Mind the Gap: Now versus next: How Gen Z is challenging . . .
    Among the nine trends that the authors identify as defining the global consumer market, Gen Z plays a central role in shaping the following: A taste for the finer things By 2030, 75 percent of consumers in emerging markets will be between the ages of 15 and 34
  • 5 Ways Consumer Behavior Is Changing With Gen-Zs - Forbes
    From personalized marketing campaigns to customized product recommendations, businesses must leverage data and technology to create hyper-targeted experiences that resonate with Gen-Z
  • How Gen Z is Changing Marketing in 2025: A Review - SSRN
    As of 2025, Gen Z commands significant economic influence, accounting for a growing share of global consumer spending and workforce participation This review synthesizes academic research, industry reports, and real-world brand case studies to analyze how Gen Z’s unique preferences are transforming marketing strategies
  • Gen Z Consumer Behavior How It Impacts Your Campaigns - Later
    Gen Z is rewriting the rules of marketing, no exaggeration Born between 1997 and 2012, they’re the first generation raised in the glow of smartphones, memes, and TikTok trends By 2025, they’ll make up 27% of the global workforce, which means their influence on our wallets, wardrobes, and even dinner plates will only grow The catch?
  • How Gen Z Consumer Behavior is Reshaping Retail - NIQ
    Gen Z shoppers are redefining the retail landscape with their distinct preferences and trends One of the most notable trends is their strong preference for omnichannel shopping experiences
  • Gen-Z Marketing Strategies: Understanding Consumer . . .
    By synthesizing qualitative data and employing thematic analysis, the research uncovers recurring patterns, emerging trends, and socio-cultural influences shaping Generation Z's consumer


















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