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  • One in Four Indians Uses Only a Mobile for Netflix, Social . . .
    The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm Kantar’s Media Compass report this week, which surveyed 87,000
  • VoD Growth Accelerates in an Unprecedented Q1 - kantar. com
    Paid ad-supported streaming subscriptions grew 7% quarter-on-quarter, with 28% of new subscribers citing “value for money” as their main motivation—surpassing the number who chose premium plans Adoption of free ad-supported platforms (e g Pluto TV, Tubi, Samsung TV Plus) dipped slightly, down 1% from the previous quarter
  • Kantar: Q1 boom in bundled streaming services with growth . . .
    Kantar has released its latest findings showing growth across multiple streaming platforms Enjoying its strongest start to a year since before the pandemic, Netflix captured the largest share of new paying subscribers globally at 12 per cent, placing the streamer ahead of competitors Prime Video, Paramount+, Apple TV+ and Disney+, said Kantar
  • Mediagazer: Kantar: the share of Indians consuming media . . .
    Satviki Sanjay Bloomberg: Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many Check out Mini-Mediagazer for simple mobiles or Mediagazer Mobile for modern smartphones
  • Techmeme: Kantar: the share of Indians consuming media . . .
    Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many — The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm …
  • CTV viewership surges, 23% of Indians are now digital-only . . .
    Kantar has launched its Media Compass 2025 report, revealing significant shifts in India's media consumption habits The inaugural Q1 2025 report highlights a surge in connected TV (CTV
  • Netflix leads in new subs and bundles gain ground in Q1
    Global streaming momentum was back on track in Q1 2025, with new data from Kantar highlighting Netflix’s commanding lead, DAZN’s breakthrough quarter, and growing consumer appetite for bundled and ad-supported services


















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