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  • How Starbucks survived financial crisis of 2008 - BusinessToday
    Schultz shot off a letter to the employees on the day he took office once again as CEO He said, "The company must shift its focus away from bureaucracy and back to customers " He made his
  • Lessons in simplicity strategy - Strategy+business
    “The company must shift its focus away from bureaucracy and back to customers,” he declared And the goal was “reigniting the emotional attachment with customers ” Jake Pugh, a British capital markets expert who focuses on strategy, told me that he has long held the view that “simplicity achieves better outcomes
  • 11 Corporate Turnaround Success Stories | Brown Joseph, LLC
    During this time Schultz took back control of the company and sent out a message to all employees on his first day back: “The company must shift its focus away from bureaucracy and back to its customers ”
  • 3 Business Strategy Examples to Inspire Your Own
    According to a letter by Starbucks CEO Howard Shultz, "The company must shift its focus away from bureaucracy and back to customers We need to reignite the emotional attachment with our customers " One method of doing this was the "My Starbucks Idea " Its goal was to create a space for customers to exchange ideas with each other and the
  • MGMT 310 Chapter 11 Flashcards - Quizlet
    An opportunity for change was the shift in IBM's focus to its: a technology b leadership team c global partners d customers
  • Starbucks Lean Process Improvement: Why Now? [video]
    Although necessary, it led to bureaucracy We will now shift our emphasis back onto customer-facing initiatives, better aligning our back-end costs with our business model We are fortunate, though, that the challenge we face is one of our own making
  • Yes, You Can Eliminate Bureaucracy - Harvard Business Review
    While most business leaders recognize that bureaucracy squashes initiative, risk taking, and creativity, it continues to thrive In a complex global environment, it’s seen as a necessary coping


















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