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  • Impr (top) % column - Search Ads 360 (new experience) Help - Google Help
    A Search top impression rate, abbreviated as “Impr (Top) %”, is the percent of your ad impressions that are shown anywhere above the organic search results Search top impression rate = Impressions on top Impressions
  • Impr (abs top) % column - Search Ads 360 (new experience) Help
    Impr (abs top) % = 50 200 = 25% You can use this metric to understand changes in click-through rate (CTR) caused by a change in the location of your ads on the search result page We don’t recommend you use this metric as a target to set your bids because, sometimes, the metric may decrease as bids increase
  • Get impression share data - Google Ads Help
    Click the Competitive metrics drop down menu and select Search impr share and Display impr share columns by checking the boxes next to column names Click Apply Impression share data will now appear in your statistics table Other ways to view impression share
  • About top and absolute top metrics - Google Ads Help
    Search absolute top impression rate “Impr (Abs Top) %” is the percent of your ad impressions that are shown as the very first ad among top ads Search absolute top impression rate = Impressions on the absolute top Impressions
  • Search Ads 360 (new experience) Help - Google Help
    Search absolute top impression rate “Impr (Abs Top) %” and Search top impression rate “Impr (Top) %” tell you the location of your ads on the Search engine result pages (SERPs) (Note: Impression share for Hotel campaigns is calculated on where your ad appears in the Hotel ads booking module
  • About avg. impr. freq. per user (7 or 30 days)
    In this article, you’ll learn how avg impr freq per user (7 or 30 days) is calculated for your video ads How avg impr freq per user (7 or 30 days) compares to avg impr freq per user Unique reach and frequency metrics measure the total number of people who were shown an ad This includes co-viewing, which occurs when multiple people
  • Understanding viewability and Active View reporting metrics
    Non-measurable impr - A non-measurable impression means that your ad was displayed on sites, apps, or devices unable to capture Active View viewability information This doesn't mean that your ad was or wasn't noticed It just means that your ad appeared on websites, apps, or devices that Active View wasn't able to measure Non-viewable impr
  • About impression share - Google Ads Help
    About avg impr freq per user (7 or 30 days) 10 of 12 About frequency distribution; 11 of 12 Reach
  • Impressions: Definition - Google Ads Help
    How often your ad is shown An impression is counted each time your ad is shown on a search result page or other site on the Google Network
  • Columna % impr. (parte sup. abs. ) - Ayuda de Search Ads 360 (new . . .
    El porcentaje de impresiones en la parte superior absoluta de búsqueda, o "% de impr (de la parte sup abs )", es el resultado de dividir el número de impresiones que ha recibido en la parte superior absoluta (el primer anuncio encima de los resultados de la búsqueda orgánica) entre el número total de impresiones que ha recibido en cualquier parte de la página





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